Cultural/Context information for the jury

Many travelers are still primarily using cash when they go abroad because of the conventional belief that cash is the most convenient form of payment. Krungthai Precious Plus Visa Signature, will help consumers break free from the limitations of cash while traveling to enjoy a wider range of travel experiences. The key visual shows how experiences within the boundaries of banknotes and coins is limited compared to the unlimited number of experiences beyond the boundaries of cash, with the key concept… Experience more than cash can give. To demonstrate the limitations of cash, we use the artwork on the back of coins or banknotes that highlight local sites or experiences particular to that country and contrast that with an expanded background outside of the banknote, to show the full experience when you move beyond cash.