| Title | SPARKLING WHITE LOVE BITE |
| Brand | PERFETTI VAN MELLE |
| Product / Service | HAPPYDENT WHITE |
| Category | A01. Food / Drink |
| Entrant | PHOENIX OGILVY Colombo, SRI LANKA |
| Idea Creation | PHOENIX OGILVY Colombo, SRI LANKA |
| Name | Company | Position |
|---|---|---|
| Rajiv R. Menon | Phoenix Ogilvy | Chief Executive Creative Officer |
| Rogger Kenneth Schales | Phoenix Ogilvy | Senior Art Director |
| Shelley Wickramasekera | Phoenix Ogilvy | Senior Account Executive |
| Roshan Mallawaarachchi | The I | Commercial Retoucher |
Happydent White is a chewing gum for 'sparkling white teeth'. A proposition that the brand has lived by for over a decade and has been reflected in its various memorable campaigns.