| Title | ART INSPIRES TECHNOLOGY. TECHNOLOGY COMPLETES ART. |
| Brand | LG ELECTRONICS |
| Product / Service | LG SIGNATURE |
| Category | A04. Consumer Durables |
| Entrant | KREMA WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | KREMA WORLDWIDE Seoul, SOUTH KOREA |
| Production | KREMA WORLDWIDE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Sun Kyung Choi | Krema Worldwide | Agency Producer |
| Sung Chul Kong | Krema Worldwide | Creative Director |
| Dong Jin Son | Krema Worldwide | Project Director |
| Jono Cho | Jono Studio | Photographer |
| Anna Yon | Jono Studio | Producer |
| Yuna Kim | Jono Studio | Producer |
| Jihoon Kim | Jono Studio | Production Manager |
| Seyoon Moon | LG Electronics | Project Co-ordinator |
| Sung Min Hong | LG Electronics | Project Co-ordinator |
To deliver the high performance of the LG SIGNATURE Refrigerator, we combined 'the craftmanship by masters' as a concept to this advertisement. By drawing associations between the comparison object and LG SIGNATURE, we want to unveil the product's elegance, powerful technology, and craftsmanship. With this, we would like to illustrate the LG SIGNATURE as a reimagination and new horizon for home appliances. Luxury and curiosity are what we want to accomplish for the tone and mood. Moving away from the familiarity of the 'mundane household appliances', the luxurious value of the experience will be made through stillness and chic ambiance. The luxury, artisan, high-tech watch is positively associated with the LG SIGNATURE refrigerator's silent yet powerful motor to convey its splendor and powerful performance.
To deliver the high performance of the LG SIGNATURE Refrigerator, we combined 'the craftmanship by masters' as a concept to this advertisement. By drawing associations between the comparison object and LG SIGNATURE, we want to unveil the product's elegance, powerful technology, and craftsmanship. With this, we would like to illustrate the LG SIGNATURE as a reimagination and new horizon for home appliances. Luxury and curiosity are what we want to accomplish for the tone and mood. Moving away from the familiarity of the 'mundane household appliances', the luxurious value of the experience will be made through stillness and chic ambiance. The luxury, artisan, high-tech watch is positively associated with the LG SIGNATURE refrigerator's silent yet powerful motor to convey its splendor and powerful performance.