ART INSPIRES TECHNOLOGY. TECHNOLOGY COMPLETES ART.

TitleART INSPIRES TECHNOLOGY. TECHNOLOGY COMPLETES ART.
BrandLG ELECTRONICS
Product / ServiceLG SIGNATURE
CategoryA04. Consumer Durables
EntrantKREMA WORLDWIDE Seoul, SOUTH KOREA
Idea Creation KREMA WORLDWIDE Seoul, SOUTH KOREA
Production KREMA WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Sun Kyung Choi Krema Worldwide Agency Producer
Sung Chul Kong Krema Worldwide Creative Director
Dong Jin Son Krema Worldwide Project Director
Jono Cho Jono Studio Photographer
Anna Yon Jono Studio Producer
Yuna Kim Jono Studio Producer
Jihoon Kim Jono Studio Production Manager
Seyoon Moon LG Electronics Project Co-ordinator
Sung Min Hong LG Electronics Project Co-ordinator

Cultural/Context information for the jury

To deliver the high performance of the LG SIGNATURE Refrigerator, we combined 'the craftmanship by masters' as a concept to this advertisement. By drawing associations between the comparison object and LG SIGNATURE, we want to unveil the product's elegance, powerful technology, and craftsmanship. With this, we would like to illustrate the LG SIGNATURE as a reimagination and new horizon for home appliances. Luxury and curiosity are what we want to accomplish for the tone and mood. Moving away from the familiarity of the 'mundane household appliances', the luxurious value of the experience will be made through stillness and chic ambiance. The luxury, artisan, high-tech watch is positively associated with the LG SIGNATURE refrigerator's silent yet powerful motor to convey its splendor and powerful performance.

Translation. Provide a full English translation of any text.

To deliver the high performance of the LG SIGNATURE Refrigerator, we combined 'the craftmanship by masters' as a concept to this advertisement. By drawing associations between the comparison object and LG SIGNATURE, we want to unveil the product's elegance, powerful technology, and craftsmanship. With this, we would like to illustrate the LG SIGNATURE as a reimagination and new horizon for home appliances. Luxury and curiosity are what we want to accomplish for the tone and mood. Moving away from the familiarity of the 'mundane household appliances', the luxurious value of the experience will be made through stillness and chic ambiance. The luxury, artisan, high-tech watch is positively associated with the LG SIGNATURE refrigerator's silent yet powerful motor to convey its splendor and powerful performance.