|Brand||SATHAPORN MARKETING CO.,LTD.|
|Product / Service||KAYARI|
|Category||A02. Other FMCG|
|Entrant||McCANN Bangkok, THAILAND|
|Idea Creation||McCANN Bangkok, THAILAND|
|Production||MONTAGE STUDIO Bangkok, THAILAND|
|Narudol Karadist||McCann||Creative Director|
|Karn Visarankul||McCann||Creative Group Head|
|Arttawoot Meepaporn||McCann||Creative Group Head|
|Sherri Maxwell||McCann Worldgroup Thailand||Executive Creative Director|
|Montage Studio Montage Studio||Montage Studio||Production House|
|Kanchita Sutthisaksri||Montage Studio||Photographer|
Thailand, a tropical country located at the center of Southeast Asia, is also a natural habitat for insects. Thai brand KAYARI, a leader in aerosol spray, is taking a role to help Thai’s solve their insect problem. KARAYI understands how people have been annoyed and attacked by ants, cockroaches and flies in their own homes. The print ads parody humans taking selfies, showing insects trespassing in consumers’ residences with the message “Don’t let your home be their favourite destination”.
INSIGHT Human residences are the perfect place for insects to live as they have all the amenities they want - food, warmth, moisture, shelter. IDEA “Don’t let your home be their favourite destination”. People love to take selfies of places they visit. Parodying that idea, no one wants their house to be the favorite place of an insect. We can stop insects’ invasion with KAYARI because homes are places for humans not insects.