Product / ServiceLINE MAN
CategoryA09. Consumer Services / Business to Business
Idea Creation OGILVY Bangkok, THAILAND
Production ILLUSION Bangkok, THAILAND


Name Company Position
Nopadol Srikieatikajohn Ogilvy Group Thailand Chairman
Wisit Lumsiricharoenchoke Ogilvy Group Thailand Group Executive Creative Director
Gumpon Laksanajinda Ogilvy Group Thailand Creative Director
Denchai Kheereerak Ogilvy Group Thailand Creative Director
Asawin Tejasakulsin Ogilvy Group Thailand Creative Group Head
Panin Mukdapitak Ogilvy Group Thailand Senior Art Director
Katunyoo Thongtip Ogilvy Group Thailand Art Director
Pakorn Siripol Ogilvy Group Thailand Copywriter
Kris Spindler Ogilvy Group Thailand Senior English Copywriter
Visaya Sosothikul Ogilvy Group Thailand Copywriter
Nanut Thanapornrapee Ogilvy Group Thailand Copywriter
Jiravara Virayavardhana Ogilvy Group Thailand Managing Director
Khetsirin Tantrakul Ogilvy Group Thailand Account Manager
Sasipa Mongolnavin Ogilvy Group Thailand Strategy Planning Director
Paiboon Suwansangroj Ogilvy Group Thailand Agency Producer
Kannika Mongkolrattanachart Ogilvy Group Thailand Print Producer
Illusion, Bangkok Bangkok Illusion, Bangkok
Illusion, Bangkok Illusion, Bangkok Photographer
Illusion, Bangkok Illusion, Bangkok Retoucher

Cultural/Context information for the jury

Lineman is a food delivery service linked to the most popular Instant Messaging app in Thailand called “Line”. Because it is a service of an Instant Messaging app and not a dedicated food delivery app, not many consumers realised the sheer variety of restaurants and street food stalls available. Our intent was to change this perception. Lineman specifically targeted consumers who lived a busy, modern lifestyle with disposable income and didn’t want to cook for themselves. This included single parents, people who lived in city centre condominiums and office workers. The Creative Idea is extremely clear and simple to highlight the fact that there’s no longer a reason to face Bangkok’s notorious traffic jam to find food. Instead, your favourite dishes will come directly to you.