| Title | THIEF 1 |
| Brand | CRITICALLY ENDENGERED SOCKS |
| Product / Service | SOCKS |
| Category | A04. Consumer Durables |
| Entrant | WUNDERMAN THOMPSON Hong Kong, HONG KONG SAR |
| Idea Creation | J. WALTER THOMPSON HONG KONG, HONG KONG SAR |
| Name | Company | Position |
|---|---|---|
| Carlos Camacho | Wunderman Thompson | ECD |
| PingWai Wong | Wunderman Thompson | SAD |
| Paddy O'MAHONEY | Wunderman Thompson | SCW |
| Kiefer McKenzie | Wunderman Thompson | ACD |
| Ale Burset | F16 | Photographer |
| Ramon Cedeño | FREELANCER | AD |
| Rita Chan | Wunderman Thompson | CW |
Some socks are used to do bad things, but every time you buy a pair of Critically Endangered Socks they do some good by donating money to species conservation.