DELETE THE DIRT - BATHROOM

TitleDELETE THE DIRT - BATHROOM
BrandSAAMIX / OU SHANG HUI TRADING CO., LTD. (SHENZHEN)
Product / ServiceSAAMIX MULTI-PURPOSE CLEANER
CategoryA02. Other FMCG
EntrantW Shanghai, CHINA
Idea Creation W Shanghai, CHINA
Production ILLUSION Bangkok, THAILAND

Credits

Name Company Position
Tan Chee Keong W Chief Creative Officer
3Water Li W Chief Executive Officer
Ben Guo W Creative Director
Aries Shen W Creative Director
Cone Gong W Art Director
CS Chong W Art Director
Elissa Azizi W Copywriter
Ammie W W Account Director
Season Zhou W Agency Producer
Illusion, Bangkok - Illusion, Bangkok Illustrator
Illusion, Bangkok - Illusion, Bangkok Photographer

Cultural/Context information for the jury

As Saamix was already a reputed brand for efficient everyday cleaning, we decided to communicate this in a fresh new way consumers could easily relate to. Since most of our consumers lived on their smartphones, we decided to use the behaviour of deleting apps as a device to illustrate how efficiently Saamix multi-purpose cleaners, cleaned homes. Besides, deleting dirt should be as simple as deleting apps on our smartphones.