Cultural/Context information for the jury

When a tigress from Tadoba Wildlife Sanctuary in Maharashtra, India escaped and reportedly killed 13 people, the news scared most tourists away. This was the peak of the animal-human conflict in the region, owing to forestland being converted for private development over the years. In spite of increased security and no further incidents, the numbers didn't improve – a big hit to a sanctuary already struggling to sustain itself. Our task was to correct the perception that Tadoba was unsafe and help their safari bounce back. To correct the perception, we decided to show people the ugly truth about the humans they live with every day. Two print ads, made up of a collection of real news headlines about the crazy things human beings do, were strategically placed in newspapers right next to headlines about the tigress. Thus pointing out that animals, in comparison, are much safer.