Title | SPARKLING WHITE LOVE BITE |
Brand | PERFETTI VAN MELLE |
Product / Service | HAPPYDENT WHITE |
Category | A01. Food / Drink |
Entrant | PHOENIX OGILVY Colombo, SRI LANKA |
Idea Creation | PHOENIX OGILVY Colombo, SRI LANKA |
Name | Company | Position |
---|---|---|
Rajiv R. Menon | Phoenix Ogilvy | Chief Executive Creative Officer |
Rogger Kenneth Schales | Phoenix Ogilvy | Senior Art Director |
Shelley Wickramasekera | Phoenix Ogilvy | Senior Account Executive |
Roshan Mallawaarachchi | The I | Commercial Retoucher |
Happydent White is a chewing gum for 'sparkling white teeth'. A proposition that the brand has lived by for over a decade and has been reflected in its various memorable campaigns.