| Title | ALICE |
| Brand | PENGUIN RANDOM HOUSE NORTH ASIA |
| Product / Service | PENGUIN BOOKS |
| Category | A08. Media / Entertainment |
| Entrant | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
| Idea Creation | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
| Idea Creation 2 | CHEIL WORLDWIDE BEIJING, CHINA |
| Media Placement | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
| Production | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
| Production 2 | CHEIL WORLDWIDE BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Paul Chan | Cheil Worldwide Hong Kong | Chief Creative Officer |
| Wei Xu | Cheil Worldwide Beijing | Creative Director |
| Lili Jiang | Cheil Worldwide Hong Kong | Creative Director |
| Ivan Au | Cheil Worldwide Hong Kong | Creative Director |
| Ivan Au | Cheil Worldwide Hong Kong | Creative Director |
| Tengtao Yuan | Cheil Worldwide Beijing | Art Director |
| Zhengsong Qi | Cheil Worldwide Beijing | Art Director |
| Changming Yang | Cheil Worldwide Beijing | Art Director |
| Paul Chan | Cheil Worldwide Hong Kong | Chief Creative Officer |
| Wei Xu | Cheil Worldwide Beijing | Creative Director |
| Lili Jiang | Cheil Worldwide Hong Kong | Creative Director |
| Yuhan Zhao | Cheil Worldwide Beijing | Copywriter |
| Agnes Ho | Cheil Worldwide Hong Kong | Copywriter |
| Xiaoshan Zheng | Cheil Worldwide Beijing | Copywriter |
| Suyuan Xu | Cheil Worldwide Beijing | Copywriter |
| Junli Hu | YOWILL | Illustrator |
| Denise Chan | Cheil Worldwide Hong Kong | Project Manager |
| Nancy Nan | Cheil Worldwide Beijing | Project Manager |
LOSE YOURSELF IN A BOOK. There’s nothing like losing yourself in a book. To capture the magic of reading, classic books form doors to magical worlds.
LOSE YOURSELF IN A BOOK.