| Title | DELETE THE DIRT - BATHROOM |
| Brand | SAAMIX / OU SHANG HUI TRADING CO., LTD. (SHENZHEN) |
| Product / Service | SAAMIX MULTI-PURPOSE CLEANER |
| Category | A02. Other FMCG |
| Entrant | W Shanghai, CHINA |
| Idea Creation | W Shanghai, CHINA |
| Production | ILLUSION Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Tan Chee Keong | W | Chief Creative Officer |
| 3Water Li | W | Chief Executive Officer |
| Ben Guo | W | Creative Director |
| Aries Shen | W | Creative Director |
| Cone Gong | W | Art Director |
| CS Chong | W | Art Director |
| Elissa Azizi | W | Copywriter |
| Ammie W | W | Account Director |
| Season Zhou | W | Agency Producer |
| Illusion, Bangkok - | Illusion, Bangkok | Illustrator |
| Illusion, Bangkok - | Illusion, Bangkok | Photographer |
As Saamix was already a reputed brand for efficient everyday cleaning, we decided to communicate this in a fresh new way consumers could easily relate to. Since most of our consumers lived on their smartphones, we decided to use the behaviour of deleting apps as a device to illustrate how efficiently Saamix multi-purpose cleaners, cleaned homes. Besides, deleting dirt should be as simple as deleting apps on our smartphones.