HAT YAI

TitleHAT YAI
BrandTHAI AIRASIA
Product / ServiceDOMESTIC CAMPAIGN
CategoryA07. Travel / Leisure
EntrantBBDO BANGKOK, THAILAND
Idea Creation BBDO BANGKOK, THAILAND
Production CHUBCHEEVIT STUDIO Bangkok, THAILAND

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Bangkok Creative Chairman
Anuwat Nitipanont BBDO Bangkok Chief Creative Officer
Pitha Udomkanjananan BBDO Bangkok Deputy Executive Creative Director
Thiti Boonkerd BBDO Bangkok Creative Group Head
Nuttawee Pisanprechatam BBDO Bangkok Art Director
Mira Komolwanich BBDO Bangkok Account Director

Cultural/Context information for the jury

Thai people work very hard especially in the city and they have no time to travel due to their tight schedule. This campaign shows that no matter how tight your work schedule is, you still can find a gap to travel with the most frequent domestic flights of Thai AirAsia.