|Title||GREEN SCREEN ACTRESSES, MIKA+RIKA|
|Product / Service||MIKA+RIKA|
|Category||E04. Live Advertising & Events|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|PR||DENTSU INC. Tokyo, JAPAN|
|Production||AOI PRO. INC. Tokyo, JAPAN|
|Yusuke Shimano||dentsu inc.||Creative Director|
|Masashi Araki||dentsu inc.||PR Planner|
|Kamome Nomoto||dentsu inc.||Planner|
|Masaomi Watanabe||AOI Pro. Inc.||Producer|
|Yuya Miyatake||AOI Pro. Inc.||Production Manager|
|Yuya Sanbonsuge||pump Inc.||Director|
|Seiji Kofune||pump Inc.||Editor|
The client of this project is "twin actresses". There are tens of thousands of young people in Japan who want to be celebrities. Therefore, a big idea was needed to make the unknown twin actresses famous, for giving them a lot of work. There was no media budget. In other words, the project had to be successful only with the EARNED approach. The idea is "Green Screen Actresses". They carried around a green screen on daily activities. By walking around the streets of Tokyo or Shibuya with a green screen, creating a chance for pedestrians to take pictures freely.
We’ve set target to small and medium enterprises, which account for 99.7% of Japanese companies. They don't have enough budget to spend on celebrities for advertising or their own media. It means that their marketing and PR approaches were limited. They inevitably used free ad material (Free Stock Photo Service), however, it was hard to find the right images one comfortably. We thought that if they could get the material for free, they would be happy to use it in advertising and their own media.