GREEN SCREEN ACTRESSES, MIKA+RIKA

Short List
TitleGREEN SCREEN ACTRESSES, MIKA+RIKA
BrandSTAFF-UP GROUP
Product / ServiceMIKA+RIKA
CategoryE04. Live Advertising & Events
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production AOI PRO. INC. Tokyo, JAPAN

Credits

Name Company Position
Yusuke Shimano dentsu inc. Creative Director
Masashi Araki dentsu inc. PR Planner
Kamome Nomoto dentsu inc. Planner
Masaomi Watanabe AOI Pro. Inc. Producer
Yuya Miyatake AOI Pro. Inc. Production Manager
Yuya Sanbonsuge pump Inc. Director
Seiji Kofune pump Inc. Editor
Oh Kyonghoon Freelance Cameraman

Write a short summary of what happens in the ambient or digital execution or campaign.

The client of this project is "twin actresses". There are tens of thousands of young people in Japan who want to be celebrities. Therefore, a big idea was needed to make the unknown twin actresses famous, for giving them a lot of work. There was no media budget. In other words, the project had to be successful only with the EARNED approach. The idea is "Green Screen Actresses". They carried around a green screen on daily activities. By walking around the streets of Tokyo or Shibuya with a green screen, creating a chance for pedestrians to take pictures freely.

Cultural/Context information for the jury

We’ve set target to small and medium enterprises, which account for 99.7% of Japanese companies. They don't have enough budget to spend on celebrities for advertising or their own media. It means that their marketing and PR approaches were limited. They inevitably used free ad material (Free Stock Photo Service), however, it was hard to find the right images one comfortably. We thought that if they could get the material for free, they would be happy to use it in advertising and their own media.

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