|Title||SOUNDWAVES CHRISTMAS TREE|
|Brand||WORLD VISION TAIWAN|
|Product / Service||113 CHILD PROTECTION HELPLINE|
|Category||D02. Ambient Outdoor|
|Entrant||WUNDERMAN THOMPSON Taipei, TAIPEI|
|Idea Creation||WUNDERMAN THOMPSON Taipei, TAIPEI|
|I-Fei Chang||Wunderman Thompson Taipei||Chief Creative Officer|
|Lulu Lu||Wunderman Thompson Taipei||Executive Creative Director|
|Ada Han||Wunderman Thompson Taipei||Associate Creative Director|
|Easy Tsai||Wunderman Thompson Taipei||Senior Copywriter|
|Xuan Yeh||Wunderman Thompson Taipei||Associate Art Director|
|Sheung-Yan Lo||Wunderman Thompson APAC||Chief Creative Officer|
At Christmas, people always take photograph with their Christmas trees, but this time, this habit hides a message that you don't know but must know. We collected the sound waves of abused children and transformed them into a unique Christmas tree.Then, We installed the Christmas tree at the Taipei main Station which is filled with people heading home for the holidays attracting people to take a picture. When you take a photo of the Christmas tree, you see a different kind of tree the sound wave of abused children calling for help.
Christmas is always full of joy, isn’t it? But hidden under the joy, there are violence against children happening silently. In Taiwan, child death caused by abuse is on the rise. During Christmas holidays, child abuse cases happen much more frequently. As parents spend more time with their children over the holidays it becomes easier for them to lose patience and become abusive.