Title | SUPER AIR DOWN DRONE ATTACK |
Brand | YOUNGONE OUTDOOR CORP / THE NORTH FACE |
Product / Service | SUPER AIR DOWN JACKET |
Category | E05. Interactive Outdoor Experiences |
Entrant | INNORED Seoul, SOUTH KOREA |
Idea Creation | INNORED Seoul, SOUTH KOREA |
Media Placement | INNORED Seoul, SOUTH KOREA |
Production | SPACE MONSTER CONTENTS Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
ALL INNORED ASSOCIATES | INNORED | CREATORS |
YK KIM | Space Monster Contents | Production Director |
Jungjun Moon | Space Monster Contents | Production Executive Producer |
Kyung Geun Lee | Space Monster Contents | Production Producer |
Seung Min Park | Space Monster Contents | Production Assistant Director |
Mi Ji Joo | Space Monster Contents | Production Assistant Director |
Jongkwan Kim | Space Monster Contents | Production Director Of Photography |
Yeri Min | Space Monster Contents | Production Art Director |
A group of drones flew over the sky at Han River, Seoul. Each drone carried a Super Air Down jacket, showing how light the jacket is. The drones flew closer to people, who were enjoying their afternoon at the Han River, as if they were daring them to catch them. When the people noticed the Super Air Downs flying above their heads, they ran and jumped, trying their best to catch them. When they successfully caught the jackets, they got them for free.
The Long down has settled down in Korea as a must-have fashion item for winter. Even 2018 Pyeong Chang Winter Olympics marked it as Korea’s winter ‘Mega-Hit’ fashion trend. However, consumers expressed discomfort for its heavy weight. Therefore, The North Face created 'Super Air Down,' which is thermal yet light, and launched the campaign that delivers the concept of 'lightness' of the Super Air Down that weighs less than 1kg.