WEARABLE POSTER

Bronze Spike

Demo Film

Presentation Image

TitleWEARABLE POSTER
BrandGRAB
Product / ServiceGRAB WEARABLE POSTER
CategoryD02. Ambient Outdoor
EntrantFLOCK Jakarta, INDONESIA
Idea Creation FLOCK Jakarta, INDONESIA

Credits

Name Company Position
Ivan Hady Wibowo FCN Creative Chairman
Leonard Wiguna FCN Creative Partner
Arsyad Arsyad FCN Creative Leader
Michael Fabian K. FCN Art Director
Febrian Adi Putra FCN Copywriter
Melvin Christian FCN Head of Design
Nara Kristi FCN Agency Executive Producer
Ilman Putra FCN Agency Producer
Vanessa Walangitang FCN Account Manager

Write a short summary of what happens in the ambient or digital execution or campaign.

During rain season, we set up a customised container placed on areas where bikers usually take shelters from the rain. Inside the container are posters that can be pulled out and transformed into raincoats that help bikers continue their journeys, unclog the road and simultaneously help share grab's values through the bikers as moving advertisement.

Cultural/Context information for the jury

Traffic Jam is Jakarta's Classic Problem. It is worsen during rainy days. Bikers, who don't prepare raincoats, would take shelter under bridges and along the roads, clogging the roads in result.