|Product / Service||GRAB WEARABLE POSTER|
|Category||D02. Ambient Outdoor|
|Entrant||FLOCK Jakarta, INDONESIA|
|Idea Creation||FLOCK Jakarta, INDONESIA|
|Ivan Hady Wibowo||FCN||Creative Chairman|
|Leonard Wiguna||FCN||Creative Partner|
|Arsyad Arsyad||FCN||Creative Leader|
|Michael Fabian K.||FCN||Art Director|
|Febrian Adi Putra||FCN||Copywriter|
|Melvin Christian||FCN||Head of Design|
|Nara Kristi||FCN||Agency Executive Producer|
|Ilman Putra||FCN||Agency Producer|
|Vanessa Walangitang||FCN||Account Manager|
During rain season, we set up a customised container placed on areas where bikers usually take shelters from the rain. Inside the container are posters that can be pulled out and transformed into raincoats that help bikers continue their journeys, unclog the road and simultaneously help share grab's values through the bikers as moving advertisement.
Traffic Jam is Jakarta's Classic Problem. It is worsen during rainy days. Bikers, who don't prepare raincoats, would take shelter under bridges and along the roads, clogging the roads in result.