Title | EXTRA REMINDER |
Brand | WRIGLEY'S EXTRA |
Product / Service | WRIGLEY'S EXTRA CHEWING GUM |
Category | C03. Dynamic Digital Screens |
Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Idea Creation | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Media Placement | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ben Coulson | Clemenger BBDO | Chief Creative Officer |
Brendan Willenberg | Clemenger BBDO | Creative Director |
Brendan Forster | Clemenger BBDO | Head Of Creative Technology |
Rowan Foxcroft | Clemenger BBDO | Senior Art Director |
Salah Ben-Brahim | Clemenger BBDO | Copywriter |
Jay Young | Clemenger BBDO | Senior Digital Designer / Developer |
Ivan So | Clemenger BBDO | Digital Design Lead |
Claire Bisset | Clemenger BBDO | Interactive Executive Producer |
AJ Coyne Coyne | Clemenger BBDO | National Mars Lead |
Hanna Huegen | Clemenger BBDO | Account Manager |
Robin Sung | Clemenger BBDO | Director |
Alex Guterres | Clemenger BBDO | Offline Editor |
Robbie Balatincz | Clemenger BBDO Sydney | Sound Engineer |
Jess Morgan | Clemenger BBDO Sydney | Online Editor |
Extra Reminder launched in partnership with petrol and retail giant BP. It acts as a cash register integration that is programmed to play a special sound when the cashier scans food or drink that might make your mouth feel anything less than fresh. Newspapers and bread were fine, but anyone who bought items like tuna sandwiches, coffee or cigarettes caused the Extra Reminder to go off. Our algorithm recognised and responded to customer buying habits, creating customised reminders on our digital screens and offering different strengths of gum based on their purchases.