Title | NARCOS THE CENSOR'S CUT |
Brand | NETFLIX |
Product / Service | NETFLIX |
Category | C01. Animated Digital Screens |
Entrant | WUNDERMAN THOMPSON BANGKOK, THAILAND |
Idea Creation | J. WALTER THOMPSON BANGKOK, THAILAND |
Media Placement | DENTSU X Singapore, SINGAPORE |
PR | VERVE Bangkok, THAILAND |
Production | THIS IS IT Bangkok, THAILAND |
Production 2 | CINESOUND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
João Braga | J. Walter Thompson Bangkok | Chief Creative Officer |
Park Wannasiri | J. Walter Thompson Bangkok | Executive Creative Director |
Jiradej Penglengpol | J. Walter Thompson Bangkok | Associate Creative Director |
Natthaphol Hirunlikid | J. Walter Thompson Bangkok | Senior Art Director |
Veerawin Suksantinunt | J. Walter Thompson Bangkok | Copywriter |
Chatchai Butsabakorn | J. Walter Thompson Bangkok | Creative Director |
Yannapat Boonkate | J. Walter Thompson Bangkok | Art Director |
Kunat Chaengcharat | J. Walter Thompson Bangkok | Copywriter |
Prachawan Ketavan | J. Walter Thompson Bangkok | Director of Planning |
Sakila Banyen | J. Walter Thompson Bangkok | Associate Planning Director |
Siwakorn Seetaraso | J. Walter Thompson Bangkok | Communication Planner |
Supannapa Traitonwong | J. Walter Thompson Bangkok | Managing Partner |
Kunakorn Pramoolsukh | J. Walter Thompson Bangkok | Client Service Director |
Prewprae Tirabulkul | J. Walter Thompson Bangkok | Account Manager |
Saruttaya Mahanavarani | Verve Thailand | Business Group Director |
Pattira Uttaranakorn | Verve Thailand | Senior Influencer Relations |
Jiroj Mechoojit | J. Walter Thompson Bangkok | Production Director |
Jutamas Juntasorn | J. Walter Thompson Bangkok | Senior Broadcast Producer |
Anutra Tepakom | This Is It Co., Ltd. | Editor |
Woott Wimalee | This Is It Co., Ltd. | Post Producer |
Itsara Unnawasakul | This Is It Co., Ltd. | Flame Artist |
Sakchai Kangwanprasert | Cinesound Co., Ltd. | Sound Engineer |
Wancahi Sinprajugkul | Cinesound Co., Ltd. | Assistant Sound Engineer |
Jessica Beaton | Dentsu X Pte Ltd. | Head of Business |
Jaspreet Kaur | Dentsu X Pte Ltd. | Account Director |
Keng Kheng Koh | Dentsu X Pte Ltd. | Media Director |
Stella Tai | Dentsu X Pte Ltd. | Media Manager |
Robin Rose Pulongbarit | Dentsu X Pte Ltd. | Client Services Manager |
In this country, everything deemed “inappropriate” cannot be overtly revealed. Even with a rating system, broadcast television and out-of-home media are still censored for anything, from bikinis on a beauty pageant to a cartoon character’s swimsuit. People get frustrated with things being constantly hidden from them. Bringing it out there and above the line made the issue more explicit than ever.
Netflix was launching Narcos Mexico in Thailand, but to promote it in a country that censors everything - even cartoon characters’ swimsuit - was not a simple task. “Cut out inappropriate content” is a very common comment made by Thai censorship. So common that most advertisers would assume it beforehand and find ways to avoid the comment and the complications it entails. Just like that, no one has thought of literally cutting out inappropriate content from their ads ever before. Except us. Put simply, we designed our campaign by following the law. Playing with the censorship was a shortcut to people's hearts, to a point where the internet came together to help retouch our content to get it past censorship.