Title | BILLBOARD DONATION FOR MISSING CHILDREN |
Brand | STARFIELD HANAM |
Product / Service | CSR |
Category | D01. Standard Sites |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jeremy Craigen | Innocean Worldwide | Chief Creative Officer |
Kiyoung Kim | Innocean Worldwide | Executive Creative Director |
Wonkuk Kim | Innocean Worldwide | Copywriter |
Jeong-gon Kang | Innocean Worldwide | Art Director |
Heejo Sun | Innocean Worldwide | Copywriter |
WON JUN CHOI | Innocean Worldwide | Copywriter |
Jaephil Kim | Innocean Worldwide | Media Manager |
Sanghyun Kim | Innocean Worldwide | Media Manager |
Hyunjin Jang | Innocean Worldwide | Media Manager |
Youngjin Lee | Innocean Worldwide | Account Executive |
Seonhwa Yoo | Innocean Worldwide | Account Executive |
GO Kim | Love Film Production | Director |
Hyunmin Kim | Love Film Production | Assist Director |
Taehwan Kim | Love Film Production | Producer |
Jongsun Hwang | Madman post | Post Production |
Simon Jang | Madman post | Post Production |
Jungeun Lee | Madman post | Post Production |
Jeongmin Hwang | Madman post | Post Production |
Jaeyoung Kwon | Madman post | Post Production |
Hamin Song | Madman post | Post Production |
Geonwoo Lim | Madman post | Post Production |
Minjung Kim | Namsec di studio | Post Production |
Imgoo Jo | Namsec di studio | Post Production |
YoungJin Jeon | Lime Light Music Consulting | Post Production |
Hyungzoon Hong | Lime Light Music Consulting | Post Production |
South Korea’s representative mall, Starfield Hanam works together with experts of each fields to simulate 80% of current appearance of a missing kid by analyzing his/her siblings’ appearance throughout the newest Generative Adversarial Network technology, anthropology big data, our own deep learning program. Also, it changes a 22m big figure with its current appearance when visitor looks in the eyes of the missing kid. The most surprising thing is 53 billboard owners started to donate their time on their media billboards. The billboards donation happened voluntarily; 30 minutes during a day, during the vacancy time when it gets new advertisement, at major subway station, and etc.
People like to gather to have a reunion time as it becomes at the end of the year, but there are families, who couldn’t enjoy during the moment; long-term missing children family. The missing children parents are still looking for their kids with photos of appearances of the moment when kids were missing even it passes 10 years or 20 years from the moment. People are indifference although missing children parents hand out flyers on the street, at the rest area on the highway, and anywhere people are crowded.