THE HALF BISCUIT

Silver Spike

Demo Film

Presentation Image

TitleTHE HALF BISCUIT
BrandLEGACY AUSTRALIA & RSA NEW ZEALAND
Product / ServiceTHE HALF BISCUIT
CategoryE02. Small Scale Special Solutions
EntrantVMLY&R MELBOURNE, AUSTRALIA
Idea Creation VMLY&R MELBOURNE, AUSTRALIA
Media Placement WAVEMAKER Melbourne, AUSTRALIA
PR PPR Melbourne, AUSTRALIA
Production HELL STUDIOS Melbourne, AUSTRALIA

Credits

Name Company Position
Paul Nagy VMLY&R Chief Creative Officer
Jake Barrow VMLY&R Melbourne Executive Creative Director
James Wills VMLY&R Melbourne Creative Director
Kieran Moroney VMLY&R Melbourne Senior Art Director
Eyvonne Carfora VMLY&R Melbourne Executive Producer
Oliver Samuel VMLY&R Melbourne Integrated Producer
Aleksandar Janev VMLY&R Melbourne Editor
Hayden Gregory VMLY&R Melbourne Director
Lewis Brown VMLY&R Melbourne Senior Designer
Simon Gray VMLY&R Melbourne Designer
Santiago Alurralde VMLY&R Melbourne Digital Designer
Sarah Bailey VMLY&R Melbourne Managing Partner
Gabby Lovell VMLY&R Melbourne Account Executive
Gabriel Montalban VMLY&R Melbourne Project Manager
Eli Grynberg PPR Melbourne Senior Content & Creative Strategist
Jess Gilbert PPR Melbourne Account Director
Sam Tedesco Wavemaker Melbourne Investment Director
Ryan Creevey Hell Studios Photographer
Younes Khazour Asterisk Kitchen Pastry Chef

Write a short summary of what happens in the ambient or digital execution or campaign.

The Half Biscuit is a small-scale ambient piece that made Australians and New Zealanders share Anzac Day together. By respectfully changing the iconic Anzac biscuit for the first time in 104 years and targeting a specific target audience on a specific day, we reignited the true meaning of the Anzac spirit. The Half Biscuit inspired action amongst Aussies and Kiwis, and for the first time in a long time, both nations remembered not only their own fallen men and women, but those from the other country, too.

Cultural/Context information for the jury

The Half Biscuit is an ambient media piece, complimented by an integrated media campaign, that made Australians and New Zealanders share Anzac Day together. By respectfully changing the iconic Anzac biscuit for the first time in 104 years and targeting a specific target audience on a specific day, we reignited the true meaning of the Anzac spirit. The Half Biscuit inspired action amongst Aussies and Kiwis, and for the first time in a long time, both nations remembered not only their own fallen men and women, but those from the other country, too.

Links
Supporting Webpage