Title | THE HALF BISCUIT |
Brand | LEGACY AUSTRALIA & RSA NEW ZEALAND |
Product / Service | THE HALF BISCUIT |
Category | E02. Small Scale Special Solutions |
Entrant | VMLY&R MELBOURNE, AUSTRALIA |
Idea Creation | VMLY&R MELBOURNE, AUSTRALIA |
Media Placement | WAVEMAKER Melbourne, AUSTRALIA |
PR | PPR Melbourne, AUSTRALIA |
Production | HELL STUDIOS Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Paul Nagy | VMLY&R | Chief Creative Officer |
Jake Barrow | VMLY&R Melbourne | Executive Creative Director |
James Wills | VMLY&R Melbourne | Creative Director |
Kieran Moroney | VMLY&R Melbourne | Senior Art Director |
Eyvonne Carfora | VMLY&R Melbourne | Executive Producer |
Oliver Samuel | VMLY&R Melbourne | Integrated Producer |
Aleksandar Janev | VMLY&R Melbourne | Editor |
Hayden Gregory | VMLY&R Melbourne | Director |
Lewis Brown | VMLY&R Melbourne | Senior Designer |
Simon Gray | VMLY&R Melbourne | Designer |
Santiago Alurralde | VMLY&R Melbourne | Digital Designer |
Sarah Bailey | VMLY&R Melbourne | Managing Partner |
Gabby Lovell | VMLY&R Melbourne | Account Executive |
Gabriel Montalban | VMLY&R Melbourne | Project Manager |
Eli Grynberg | PPR Melbourne | Senior Content & Creative Strategist |
Jess Gilbert | PPR Melbourne | Account Director |
Sam Tedesco | Wavemaker Melbourne | Investment Director |
Ryan Creevey | Hell Studios | Photographer |
Younes Khazour | Asterisk Kitchen | Pastry Chef |
The Half Biscuit is a small-scale ambient piece that made Australians and New Zealanders share Anzac Day together. By respectfully changing the iconic Anzac biscuit for the first time in 104 years and targeting a specific target audience on a specific day, we reignited the true meaning of the Anzac spirit. The Half Biscuit inspired action amongst Aussies and Kiwis, and for the first time in a long time, both nations remembered not only their own fallen men and women, but those from the other country, too.
The Half Biscuit is an ambient media piece, complimented by an integrated media campaign, that made Australians and New Zealanders share Anzac Day together. By respectfully changing the iconic Anzac biscuit for the first time in 104 years and targeting a specific target audience on a specific day, we reignited the true meaning of the Anzac spirit. The Half Biscuit inspired action amongst Aussies and Kiwis, and for the first time in a long time, both nations remembered not only their own fallen men and women, but those from the other country, too.