Cultural/Context information for the jury

Ginkgo trees, being the representative roadside tree in the city, can be found all around us and also keep us safe from the fine dust with its exceptional air purification ability. But during fall, countless civil complaints arise due to the smell of the ginkgo nuts. The most sought-out solution, sadly being the simplest one, is to cut them down. Ginkgo tree resembles the savings bank. Moreover, ginkgo tree may be found commonly in Korea. But on a worldwide level, they are an endangered species. Consequently, the two ‘eunhaengs’, which are sadly misunderstood by the general public, came to help each other out alongside the slogan ‘A bank saves one another’, titled <SBI savings bank, Eunhaeng saving project>, drawing a lot of public attention. This project was all the more meaningful as it stimulated the association effect, that is ‘SBI savings