Write a short summary of what happens in the ambient or digital execution or campaign.

The experience starts at the Fuji Rock Festival camping site, where music fans can see a beautiful mural with music characters and references to the history and ethos of the Festival. Beyond the cool graphics, the mural comes alive as a Live Music Map: as users scan the characters with Lens, they unlock the live info on all the bands, events and sessions they can possibly want to see. Plus a bunch of Easter eggs that make it all the more fun to keep discovering. An amazing new Search experience, especially tailored for Fuji Rock. Inherently shareable, the experience makes every fan an early adopter of the Lens feature and a added guide to what’s going on at the Festival.

Cultural/Context information for the jury

In Japan, the true gods (kami) are the mountains . But gods are thought to reside in all things: trees, drum sets, revelers… the Live Music Map aims to depict each of these much loved characters in an iconic way, letting them come to life exactly as they are meant to. The graphics are swiftly updated from an “ageing rocker” and generic image, becoming instead a recognizable, contemporary color palette that shows rock & roll with humor and Japanese characteristic gentleness. These little fellas just want to have fun - and guide you towards it.