|Title||TOUCH ME NOT|
|Product / Service||NOT-FOR-PROFIT ORGANISATION THAT PROVIDES HOLISTIC SUPPORT FOR CHILDREN.|
|Category||E05. Interactive Outdoor Experiences|
|Entrant||McCANN INDIA Mumbai, INDIA|
|Idea Creation||McCANN INDIA Mumbai, INDIA|
|PRASOON JOSHI||MCCANN WORLDGROUP||Chief Creative Officer|
|ASHISH CHAKRAVARTY||MCCANN WORLDGROUP||National Creative Director|
|PUNEET KAPOOR||MCCANN WORLDGROUP||Executive Creative Director|
|DILEEP ASHOKA||MCCANN WORLDGROUP||Account Director|
|RATHISH P SUBRAMANIAM||MCCANN WORLDGROUP||Creative Director|
|VAISHALI RAO||MCCANN WORLDGROUP||Copywriter|
A first of its kind, natural and interactive educational tool that aids in teaching children about sexual abuse, effectively. We created topiaries of a boy and a girl from a combination of real touch-me-not plants and life-like replicas, to demonstrate live the lesson of Safe Touch and Unsafe Touch. Our target audience, children between the ages of 5 and 11 were introduced to these topiaries and interacted with them by running their hands over the sculptures. Most of the body that represent Safe Touch were created from touch-me-not replicas. But the body parts that represent Unsafe Touch - the chest, part between the legs and the bottom, were made from real touch-me-nots, which closed down immediately when touched. With this, we were able to demonstrate effectively what Unsafe Touch was, and created a bigger impression on the children to ensure this lesson wouldn’t be forgotten any time soon.
In India, sexual abuse on children is unfortunately on the rise. To build awareness and educate children about this issue, a common lesson taught is called Safe Touch and Unsafe Touch. They represent the body parts of one’s self that are unsafe for other to touch and those that are. This is usually demonstrated to children with the help of books, videos or dolls. But in these situations, children are often just passive listeners, who may be easily distracted or may not fully grasp the complexities of this issue. This is why a live experience for children, with the help of our grass sculptures was paramount.