PINK SHIRT

TitlePINK SHIRT
BrandSHOPPERS STOP
Product / ServiceCSR
CategoryB11. Corporate Social Responsibility (CSR) / Corporate Image
EntrantCONTRACT ADVERTISING INDIA Mumbai, INDIA
Idea Creation CONTRACT ADVERTISING INDIA Mumbai, INDIA

Credits

Name Company Position
Vineet Mahajan Contract Head of Art
Rahul Ghosh Contract Senior Creative Director
Anwesha Praharaj Contract Senior Copywriter
Rakesh Ranjan Contract Creative Director
Vishal Jadhav Contract Advertising Art Director

Cultural/Context information for the jury

In India, the concept of donating clothes is something that hasn't yet caught the amount of traction as we hope it would have. And Shoppers Stop, India's largest retailer of clothes and accessories realized this problem. With a clear brief to imbibe the habit of donating clothes amongst its customers and otherwise, Shoppers Stop asked us to create a campaign that would speak this message, clearly and creatively. The objective was to speak to people in a way, that brought alive the love for clothes, and the love for doing something good, seamlessly.