Write a short summary of what happens in the ambient or digital execution or campaign.

Red Bull presents— 'Give Life to The Night', An L.E.D. billboard powered by 2,475 Red Bull cans that absorb and store energy from the sun to light up the night. We installed the billboard around basketball courts, parks and football fields where dreamers flocked to pursue their dreams during the day, but lacked the resource of light to continue carrying on their dream. To create the massive billboard made from energy-generating cans of Red Bull, we began by painting each aluminum Red Bull can black to better absorb thermal energy. Then, we attached TEG panels as semiconductors that transform the movement of electrons between the hot and cold side into electric energy. Finally, we created a custom power-bank to store all the energy gathered during the day as it automatically lights up the night.

Cultural/Context information for the jury

In Vietnam, there are still communities filled with aspiring dreamers who don’t have access to properly lit areas to pursue their dreams when the sun sets. We discovered that it’s not the lack of passion or motivation, but the absence Of facilities that give dreamers a venue Where they can keep charging ahead. With 8 out of 10 Vietnamese having unfinished dreams, there is a great opportunity to give back the energy to a community of aspiring dreamers. As the leading energy drink in Vietnam, Red Bull wanted to stay true to its mission of giving people the energy to charge ahead into their dreams.