Write a short summary of what happens in the ambient or digital execution or campaign.

The installation was an enormous undertaking transforming over 3,000sqm (over 4 basketball courts). Visitors could explore Galaxy S10-inspired attractions in a bespoke technology-enabled playground and immersive studio in the most ambitious Vivid Sydney spectacle yet. Electric Playground: a multitude of experiences spanning an area over four basketball courts in size, where festival-goers could unleash their inner child through the lens of the Galaxy S10. This included a field of over 320 dynamic pillars of light (23 controlled directly); a 6.5-metre illuminated Infinity Slide; and Skywalk with an elevated view of Sydney Harbour. And, an LED Hopscotch dance floor. Galaxy Studio: A Galaxy S10 with a pre-loaded app was given to visitors to self-guide them through an immersive space that boasted tailored light experiences inspired by their own unique irises and heartbeats. Plus, a storytellers workshop and an interactive art piece from a local female artist creating an unforgettable Instagram moment.

Cultural/Context information for the jury

Samsung wanted to make some noise about the pro-grade camera on the new Galaxy S10. A next-generation smartphone that boasts a full kit of lenses in your pocket. Three in the back, two in the front. We also wanted to showcase two built-in features that would aid in better photos: Instagram Mode (built into the camera) and PowerShare (device to device charging). What better way to show off this ground-breaking camera than at the most photographed event in Sydney – the Vivid festival of light and technology which attracted over 2.5m people last year. We created a variety of activations suited to the features of the camera where visitors could unleash their inner child and bring a giant illuminated playground to life through the lens of the Galaxy S10. We also created an immersive experience where visitors could get even more hands-on.