CROSS TRAINING - TRACK OVAL

TitleCROSS TRAINING - TRACK OVAL
BrandGLOBE TELECOM, INC.
Product / ServiceMINESKI
CategoryB07. Travel / Leisure
EntrantWUNDERMAN THOMPSON Makati City, THE PHILIPPINES
Idea Creation J. WALTER THOMPSON PHILIPPINES Makati City, THE PHILIPPINES
Production WUNDERMAN THOMPSON Makati City, THE PHILIPPINES

Credits

Name Company Position
Golda Roldan Wunderman Thompson Philippines Manging Director
Dave Ferrer Wunderman Thompson Philippines Chief Creative Officer
Brandie Tan Wunderman Thompson Philippines Executive Creative Director
Javey Villones Wunderman Thompson Philippines Creative Director
Zachary Lim Wunderman Thompson Philippines Copywriter
Lance Francisco Wunderman Thompson Philippines Art Director
Kathy Tambunting Wunderman Thompson Philippines Client Service Director
Ardie Vega Wunderman Thompson Philippines Group Account Director
Denise Amora-Soriano Wunderman Thompson Philippines Account Director
Carol PeBenito Wunderman Thompson Philippines Agency Producer
Ferdinand Ortiz Wunderman Thompson Philippines Digital Imager

Cultural/Context information for the jury

Team Liyab, as sponsored by Globe Telecomm, is getting ready to compete at an international level and represent the country in the upcoming Southeast Asian games. Despite being a mobile gaming country, the nation has yet to recognize mobile eSports as a legitimate sport. The visuals show traditional sports that are more familiar with the public and ties them in with devices used for eSports.