| Title | CARTIER |
| Brand | KENNEDY LUXURY GROUP |
| Product / Service | KENNEDY |
| Category | B04. Consumer Durables |
| Entrant | SAATCHI & SAATCHI Melbourne, AUSTRALIA |
| Idea Creation | SAATCHI & SAATCHI Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Mike Spirkovski | Saatchi & Saatchi | Chief Creative Officer |
| Simon Bagnasco | Saatchi & Saatchi Melbourne | Executive Creative Director |
| Lee Sunter | Saatchi & Saatchi Melbourne | Creative Director |
| Kerem Sekerci | Saatchi & Saatchi Melbourne | Senior Copywriter |
| Tim Yates | Saatchi & Saatchi Melbourne | Senior Art Director |
| Juliet Symes | Saatchi & Saatchi Melbourne | Graphic Designer |
| Talia Heron | Saatchi & Saatchi Melbourne | Graphic Designer |
| Zena Bartlett | Saatchi & Saatchi Melbourne | Agency Producer |
| Annie Calder | Saatchi & Saatchi Melbourne | Account Director |
| Mark Cochrane | Saatchi & Saatchi Melbourne | Managing Director |
| Alex Speakman | Saatchi & Saatchi Melbourne | Executive Planning Director |
| Rebecca Robertson | Saatchi & Saatchi Melbourne | Client Services Director |
| James Kennedy | Kennedy Luxury Group | Executive Chairman |
| Patrick Stewart | Kennedy Luxury Group | Brand Account Manager |
| Sarah Palmer | Kennedy Luxury Group | Marketing Executive |
| Justin Ridler | Hart & Co | Photographer |
| Natalee Royle | Hart & Co | Producer |
Most watch advertising is usually stuck somewhere between capturing the position of the model, and the position of the watch. The results, can be mixed. Our campaign concentrated on the most important aspect of the image, the watch. Even if that meant the rest of the image was at an unusual angle. The resulting compositions made for exciting, and attention-grabbing posters. Whilst of course ensuring the watches were the centrepiece.