GRAVE OF THRONES

Silver Spike

Demo Film

Presentation Image

TitleGRAVE OF THRONES
BrandFOXTEL
Product / ServiceGAME OF THRONES
CategoryE05. Interactive Outdoor Experiences
EntrantDDB SYDNEY, AUSTRALIA
Idea Creation DDB SYDNEY, AUSTRALIA
Idea Creation 2 THE GLUE SOCIETY Sydney, AUSTRALIA
PR MANGO Sydney, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Additional Company PHOTOPLAY Sydney, AUSTRALIA

Credits

Name Company Position
Ben Welsh DDB Sydney Chief Creative Officer
Tara Ford DDB Sydney Executive Creative Director
David Jackson DDB Sydney Creative Director
Tommy Cehak DDB Sydney Senior Creative
Tim Woolford DDB Sydney Senior Creative
Ramon Rodriguez DDB Sydney Senior Designer
Sevda Cemo DDB Sydney Head of Integrated Content
Sam Harris DDB Sydney Producer
Andrew Little DDB Sydney Chief Executive Officer
Priya Patel DDB Sydney Managing Director
Penny Dixon DDB Sydney Managing Partner
Joseph Smeaton DDB Sydney Planning Director
Kirsty Mould DDB Sydney Senior Business Director
Lisa Zimpel DDB Sydney Senior Business Manager
Liv Pultar DDB Sydney Project Director
Richard Maxton DDB Sydney Content Editor
Danny Grifoni DDB Sydney Sound Engineer
Tabitha Fairbairn Mango Communications Managing Director
Ben Handberg Mango Communications Head of Consumer
Jim McGorty Mango Communications Project Director
Revolver /Will O'Rourke The Glue Society Artists/Project Directors
Michael Ritchie Revolver/Will O'Rourke Managing Director/Executive Producer
Pip Smart Revolver/Will O'Rourke Executive Producer
Jasmin Helliar Revolver/Will O'Rourke Executive Producer
Isabella Vitelli Revolver/Will O'Rourke Producer
Enzo Iacono N/A Production Designer
Emma Gracie N/A Art Director
Rebeka Watson DDB Sydney Dresser/Buyer
Greg Hajdu N/A Construction Manager
Andrea Davies N/A Illustrator
Romello Pereira Photoplay Photographer
Libby Hams Photoplay Producer
Brian Walsh Foxtel Executive Director of Television
Jo McAlister Foxtel Director, Content Marketing
Jamie Campbell Foxtel Director, Publicity & Talent
Kieren Cooney Foxtel Chief Sales & Marketing Officer
The Glue Society The Glue Society Artists/Project Directors

Write a short summary of what happens in the ambient or digital execution or campaign.

Foxtel built an immersive, 2,000 square metre Westeros-style cemetery in one of Sydney’s most popular public parks, honouring the characters who have died in ‘Game of Thrones’. The public were then invited to come and pay their respects at this ‘Grave of Thrones’. The cemetery, featuring the tombs of more than 35 of the show’s most notorious characters, included two giant one tonne mausoleums and the head of the boy-King, Joffrey. Each grave was layered in reference to their life and death; Hodor’s for example, featured two hands holding a door closed, honouring his final moment in the show. The graves also featured the season and episode the character died and using Foxtel’s mobile streaming service fans could watch that moment over again. A streamable audio-tour provided further information about each tomb and its references, and visitors were prompted to listen to it as they toured this ‘final resting place.’

Cultural/Context information for the jury

Game of Thrones is one of the world’s most popular television shows. Its final season (season eight) premiered on April 14th, 2019. During the seven seasons so far, there have been more than 150,000 deaths in the show. In fact, the show has become incredibly famous for how deadly it is, and for how mercilessly it kills off main characters. Fans invest heavily in these characters, knowing that at any moment they might be killed off – which makes for extraordinarily emotional viewing. The internet is rife with fan reaction videos of characters dying on the show - some people weep and sob, others cheer and celebrate, depending on who dies. Most of the well-known characters deaths have been immortalised in popular culture; like Hodor holding the door closed to protect Bran Stark, or Petyr Baelish having his throat slit by Arya Stark. The world in which Game of Thrones

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