| Title | RUN YOUR WAY |
| Brand | PUMA |
| Product / Service | PUMA HYBRID ASTRO |
| Category | E05. Interactive Outdoor Experiences |
| Entrant | MEDIAMONKS Shanghai, CHINA |
| Idea Creation | MEDIAMONKS Shanghai, CHINA |
| Production | MEDIAMONKS Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Roan Laenen | MediaMonks | Creative |
| Brandon Tucs | MediaMonks | Creative Director |
| Quentin de la Martiniere | MediaMonks | Experiential Lead |
| Dennis de Rooij | MediaMonks | Project Manager |
| Duan Tianju | MediaMonks | Designer |
| Artur Dias | MediaMonks | Lead Designer |
| Pieter van der Sluis | MediaMonks | Unity Developer |
| Roberto Nunez | MediaMonks | Unity Developer |
| Martin Koning | MediaMonks | Unity Developer |
| Narendra Yenugula | MediaMonks | Technical Artist |
| Glenn Korver | MediaMonks | Unity Developer |
| Ingram van Helvoort | MediaMonks | Backend Developer |
| Meinte van der Spiegel | MediaMonks | 3D Artist |
| Kara Leibbrandt | MediaMonks | 3D Artist |
| Tim van 't Hoff | MediaMonks | Illustrator |
| Mattyn Klaasen | MediaMonks | Senior Illustrator |
| Edouard Relou | MediaMonks | Illustrator Director |
| Einar Ihle | MediaMonks | Composer |
| Dave van Luttervelt | MediaMonks | Sound Designer |
PUMA contacted us to help with the launch of their new Hybrid Astro product line. They asked us to create an experiential outdoor activation that would take over Hua Shi Guang Chang (华狮广场) plaza in Shanghai, right across from one of their key retail points in the city. Although at its core, Hybrid Astro is a running product line, it was important for PUMA that every aspect of the experience reflected the freedom encapsulated by their “管我怎么跑 - Run my Way” campaign. The aim was to deliver an immersive running experience where people would be free to run their own way, regardless of their age or performance level. We custom built a popup installation that covered a total of 100sqm, including a mechanical treadmill, a 180° immersive screen installation and an avatar-creation room custom-fitted with motion and face-tracking cameras.