| Title | HAPPIEST FATHER'S DAY |
| Brand | SAN MIGUEL CORPORATION |
| Product / Service | SAN MIGUEL PALE PILSEN |
| Category | E02. Small Scale Special Solutions |
| Entrant | McCANN MANILA, THE PHILIPPINES |
| Idea Creation | McCANN MANILA, THE PHILIPPINES |
| Production | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
| Production 2 | BLOCK 12 Makati, THE PHILIPPINES |
| Additional Company | SAN MIGUEL BREWERY Mandaluyong City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Joe Dy | McCann Worldgroup Philippines | Chief Creative Officer |
| Maan Bautista | McCann Worldgroup Philippines | Creative Director |
| Ramon Alfonso | McCann Worldgroup Philippines | Associate Creative Director |
| Reggie Taganahan | McCann Worldgroup Philippines | Associate Creative Director |
| NJ Mijares | McCann Worldgroup Philippines | Copywriter |
| Reggie Taganahan | McCann Worldgroup Philippines | Art Director |
| Ramon Alfonso | McCann Worldgroup Philippines | Art Director |
| Maan Bautista | McCann Worldgroup Philippines | Copywriter |
| Meck Besinga | McCann Worldgroup Philippines | Art Director |
| Marlon Borreo | McCann Worldgroup Philippines | Copywriter |
| Mitzie Nacianceno | McCann Worldgroup Philippines | Associate Managing Partner |
| Joms Robles | McCann Worldgroup Philippines | Account Director |
| Miguel De Leon | McCann Worldgroup Philippines | Planner |
| Noemi Zamora | McCann Worldgroup Philippines | Production Group Director |
| Marius Talampas | Arcade Film Factory | Director |
| Jho Moya | Just Add Water | Producer |
| Bea Totanes | San Miguel Corporation | Brand Manager |
| Nelson Elises | San Miguel Corporation | Group Brand Manager |
| Menlou Bibonia | San Miguel Corporation | SVP Marketing Manager |
Every Mother’s Day, moms in the Philippines are showered with the most thoughtful gifts. But Father’s Day? Not so much. Dads get the usual, boring and generic gifts. San Miguel Pale Pilsen wanted to make dads feel just as special and celebrated on Father’s Day. So we took the most cliched dad gifts and redesigned them to conceal something that dads would really love to receive: beer. By reinventing the way we packed our beer, we turned the day into the Happiest Father’s Day ever in the history of dads.