Write a short summary of what happens in the ambient or digital execution or campaign.

The captain of the away team must inspire courage in his team. But who will inspire him? For the final four teams of Malaysia, Vietnam, Thailand and Philippines, we got fans to nominate their fellow countrymen/women whom they felt were symbols of courage and would help inspire their National Football Team's captain to display courage under fire. For the first time, the actual match day Captain’s Armband for the leader of the away team was designed and made using fabric worn by their most courageous fans. An Away Armband that their captain would take to the field with - Live, for over 90 minutes. As the captains armband became the fabric of a nation's courage.

Cultural/Context information for the jury

For the Southeast Asia region, the standard of the game played isn't world class yet. For context, Vietnam is the highest ranking Southeast Asia nation according to the latest FIFA rankings. But it is only ranked 97th. Madagascar is 96th. However while the game play isn't the best, the fandom is up there with the very best. For context, Premier League Champions Manchester City enjoyed an average of 54,054 match day attendance for the 2017/2018 season. For the AFF Suzuki Cup, Malaysia hosted Vietnam with a capacity crowd of 88,482. In the absence of superstars, these grass root fans are in turn deeply connected with their homegrown players. Hence for the region's biggest football tournament, we designed a campaign that could further build the sense of community and influence between fans and teams. A level of camaraderie that is harder to find amongst the world's biggest teams and their fans.