Title | HANDHELD CONCERT |
Brand | ROKID |
Product / Service | ROKID ME / THE PORTABLE SMART SPEAKER |
Category | E04. Live Advertising & Events |
Entrant | THE NINE Shanghai, CHINA |
Idea Creation | THE NINE Shanghai, CHINA |
Media Placement | THE NINE Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Jody Xiong | The Nine Shanghai | Founder & Chief Creative Officer |
Jody Xiong | The Nine Shanghai | Art Director |
Candy Chen | The Nine Shanghai | Copywriter |
Pei Ru | The Nine Shanghai | Account Manager |
Nicholas Siau Wei Liu | The Nine Shanghai | Photographer |
Qianyin Wang | The Nine Shanghai | Sculptor |
Jody Xiong | The Nine Shanghai | Designer |
Rokid Me is a high-quality portable smart speaker that seeks to attract more consumers to take interest in this unique product. Rokid Me produces beautiful sound quality and can be controlled from the palm of the hand. Handheld Concert is the first of its kind. We created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from the girl’s body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’