| Title | KITKAT NAVI |
| Brand | NESTLE JAPAN |
| Product / Service | KITKAT |
| Category | F01. Integrated Campaign Led by Outdoor |
| Entrant | NESTLE JAPAN Kobe, JAPAN |
| Idea Creation | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Idea Creation 2 | YAHOO JAPAN CORPORATION Tokyo, JAPAN |
| Idea Creation 3 | TWITTER Tokyo, JAPAN |
| Idea Creation 4 | METRO AD AGENCY Tokyo, JAPAN |
| Media Placement | METRO AD AGENCY Tokyo, JAPAN |
| Additional Company | GOODROCK INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takayuki Niizawa | Wunderman Thompson Tokyo | Chief Creative Officer |
| Kaoru Yabe | Wunderman Thompson Tokyo | Creative Director/Copy Writer |
| Aki Takeda | Wunderman Thompson Tokyo | Senior Art Director |
| Youmei Kiryu | Wunderman Thompson Tokyo | Account Supervisor |
| Satoru Nakamura | GunsRock Inc. | Producer |
| misato Uchiyama | GunsRock Inc. | Production Assistant |
| Rikako Takada | Yahoo Japan Corporation | Business Plan |
| Shouichi Aoki | Yahoo Japan Corporation | Business Plan |
| Gyesoo Lee | Yahoo Japan Corporation | Business Plan |
| Takeshi Seki | Yahoo Japan Corporation | Designer |
| Shinichi Yamashita | Metro Ad Agency Co.,Ltd | Sales Division Deputy Director |
| Yu Isaka | Metro Ad Agency Co.,Ltd | Sales Division |
| Hirokazu Ochi | Metro Ad Agency Co.,Ltd | Promotion Division Director |
| Yuki Ota | Wunderman Thompson Tokyo | Graphic Designer |
Students preparing for the entrance exam have a variety of concerns other than for studying. KitKat supporting students for 17 years has been successful in identifying emotional patterns based on historical records and data. The results reveal the fact that most of the stress and concerns students have are centered in 4 points. In collaboration with Japan’s leading companies, Twitter, Tokyo Metro, Japan Post and Yahoo! Japan, KitKat provided navigational assistance to one of the students coming to Tokyo so that she could overcome points of concern from her home to the exam venue, and do her best in the exam with improved concentration.