Write a short summary of what happens in the ambient or digital execution or campaign.

The outdoor campaign was launched at a pedestrian tunnel with the longest escalator in the busiest station of Taipei Metro - Taipei Main Station for the whole July, 2019. The potential traffic of Taipei Main Station is 9,746,590 passengers/month. And because of summer vacation, the traffic might be even higher. Videos introducing the beauty of New Zealand played on the big screen and the tunnel was covered by wall wraps and handrail stickers with lots of Kiwi bird. The passengers would have an immersive ad experience when crossing the tunnel. In addition to Taipei Main Station, a 20-second motion graphics showing attractive scenery of New Zealand was played in 30 Taipei Metro stations to catch passengers' eyes.