Write a short summary of what happens in the ambient or digital execution or campaign.

We are aiming at curating consumer to experience the effect that dogs could actually heal anyone’s bad day. By using different insight for each location. From digital screen near high traffic are we talked about “worst traffic” to engage all commuters then when dog appears to lick away the word “worst traffic” its cuteness character could somehow make us instantly forget the problem.

Cultural/Context information for the jury

Thai audiences never a big fan of documentary but we love dramas and action. When our task is to promote the documentary film with no stars, low budget and limited media support. We need to find the “Universal Truth the connection between human and dogs and amplify the effect on dogs’ unconditional love for Thais to experience”