A.I. LOVE

TitleA.I. LOVE
BrandCLOSEUP
Product / ServiceCLOSEUP BRAND
CategoryE04. Live Advertising & Events
EntrantMULLENLOWE SINGAPORE, SINGAPORE
Idea Creation MULLENLOWE SINGAPORE, SINGAPORE
PR BOLD MEDIA Singapore, SINGAPORE
Production WHITECOAT PRODUCTIONS SINGAPORE, SINGAPORE
Additional Company UNILEVER Singapore, SINGAPORE

Credits

Name Company Position
Sheng Jin Ang MullenLowe Singapore Executive Creative Director
Daniel Kee MullenLowe Singapore Executive Creative Director
Meryke Naude MullenLowe Singapore Creative Director
Sergey Mastobaev MullenLowe Singapore Associate Creative Director
David Thackray MullenLowe Singapore Senior Copywriter
Raul Palhares MullenLowe Singapore Senior Copywriter
Yusufcan Kayhan MullenLowe Singapore Senior Art Director
Jose Siojo MullenLowe Singapore Senior Art Director
Reema Trehan MullenLowe Singapore Junior Art Director
Fuzzy Abideen MullenLowe Singapore Senior Producer
Adam Snyder MullenLowe Singapore Senior Editor
Mark Haycock MullenLowe Singapore Group Digital Strategy Director
Adrian Adshade MullenLowe Singapore Global Strategy Director
Sanjai Srivastava MullenLowe Singapore Global Business Director
Louisa Cheong MullenLowe Singapore Account Director
Hafiz Aliff Rahim MullenLowe Singapore Account Manager
Ee Von Ong MullenLowe Singapore Account Manager
Divika Jethmal Bold Media PR Executive
Su Huijun MullenLowe Salt PR Account Director
Maribelle Seah MullenLowe Singapore Coordinator
Denis Seltzer Freelance Chief Creative Technologist
Ruslan Abishev Whitecoat Productions Digital Producer
Aleksey Nabok Freelance Developer
Alex Guaña Whitecoat Productions Film Producer
Johann Valencia Whitecoat Productions Film Editor
Julz Johan Whitecoat Productions Production Manager
Tom Ellis Whitecoat Productions Live Streaming Engineer / Vision Mixer
Johann Valencia Whitecoat Productions Director of Photography/1st Camera
Zim Goodman Whitecoat Productions Camera Operator/2nd Camera
Azri Ali Whitecoat Productions AV Engineer
Yazid Sukor Whitecoat Productions AV Assistant
Johann Valencia Whitecoat Productions Post Production Editor

Write a short summary of what happens in the ambient or digital execution or campaign.

On Valentine’s day, we live-streamed two A.I. chat bots falling in love, in real-time. Creative technologists developed two A.I. chatbots on different bot platforms, with opposite robo-personalities. For them to communicate, their algorithm gathered information in real time from the web, while they listen and select the answer from billions of options. After conversing for a little over 12h, the bots declared a mutual attraction for each other, proving that love overcomes all barriers. Even firewalls. The bots were brought together and allowed to converse naturally. After talking for a little over 12h, they declared mutual attraction for each other, proving that love can overcome all boundaries. The event took place at the Arts House at the Old Parliament in Singapore.

Cultural/Context information for the jury

SITUATION Young people are finding it increasingly difficult to openly express their feelings for another person. Most youths today wish for a world where they are free to be with the person they are attracted to, yet fewer than 3 in 5 feel they actually have this freedom. This is stopping them from entering fulfilling relationships and more people are single now than ever before. BRIEF Closeup believes in bringing people together irrespective of color, race or beliefs because everyone should be free to love. OBJECTIVES Based on this belief, Closeup wanted to show the world a beautiful demonstration of love with no barriers at all. Not even firewalls. The objective of this live experiment is to inspire and encourage people around the world to overcome all barriers too.

Links

Video URL