FIREVASE

Short List
TitleFIREVASE
BrandSAMSUNG FIRE & MARINE INSURANCE
Product / ServiceSAMSUNG FIRE & MARINE INSURANCE
CategoryE02. Small Scale Special Solutions
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation CHEIL WORLDWIDE Seoul, SOUTH KOREA
Media Placement CHEIL WORLDWIDE Seoul, SOUTH KOREA
PR CHEIL WORLDWIDE Seoul, SOUTH KOREA
Production JUNPASANG PRODUCTION Seoul, SOUTH KOREA
Production 2 BOUNCE CREATIVE Seoul, SOUTH KOREA

Credits

Name Company Position
Hyungkyun Oh Cheil Worldwide Associate Creative Director
Seongphil Hwang Cheil Worldwide Associate Creative Director
Seungree Kang Cheil Worldwide COPYWRITER
Changyu Park Cheil Worldwide ACCOUNT DIRECTOR
Nawon Lee Cheil Worldwide ACCOUNT EXECUTIVE
Jungmin Choi Cheil Worldwide ACCOUNT EXECUTIVE
Wansoo Park Cheil Worldwide ACCOUNT EXECUTIVE
Jieun Chae Cheil Worldwide ACCOUNT EXECUTIVE
Sunho Bae Cheil Worldwide Agency Producer
Wanmo Koo Bounce Creative DESIGNER
Jeakyun Kim Bounce Creative DESIGNER
Sungjin Lee Bounce Creative DESIGNER
Taeyul Ko Freelancer DESIGNER
Kyounghyun Kim Junpasang Production EXECUTIVE PRODUCER
Seunghyun Jo Junpasang Production PRODUCTION DESIGNER
Hyungju Park Junpasang Production FILM PRODUCER
Sunglae Hong Kiss FM SOUND DESIGNER
Inu Hwang Audio Village MUSIC COMPOSER
Yonghan Moon Yonggamhan Production DIRECTOR
Jooyong Kim Rue N Ran MODEL AGENT
Donghyun Kim Fireworks EDITOR
Hongjune Yoo Fireworks FLAME ARTIST
Hyunah Lee Fireworks COLORIST
Changbae Kang Freelancer CINEMATOGRAPHER
Hyojung Ryou Mimicry PRODUCTION ART DIRECTOR
Junbum Ann Freelancer CINEMATOGRAPHER
Jiwon Choi JW Pictures PHOTOGRAPHER
Kyoungwon Kang JW Pictures PHOTOGRAPHER
Choongsun Park Freelancer PHOTOGRAPHER
Hyoeun Jeon Cheil Worldwide TRANSLATOR

Write a short summary of what happens in the ambient or digital execution or campaign.

From September 1st to December 31st, 2018, the Firevase was distributed to 100,000 households in the traditional Korean village, the traditional markets, and other places nationwide that the government designated as fire-prone areas. While the campaign was promoted online, 20,000 Samsung Risk Consultants handed out the Firevases to the people. A video featuring a celebrity putting out a fire helped spread the campaign online as well as in theaters, and a print ad was run in 46 different newspapers and magazines. Furthermore, the Firevase was featured and talked about in news, entertainment and education programs of over 50 different TV networks and news outlets. 100,000 Firevases went to households as fire extinguishers as well as ambient media that became a topic of conversation on social media. Receivers of the Firevase even cre-ated their own content that was shared online and further spread the campaign.

Links
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