STAR TREK

Short List
TitleSTAR TREK
BrandMCDONALD'S
Product / ServiceBIG MAC
CategoryB06. Retail
EntrantTBWA\THAILAND Bangkok, THAILAND
Idea Creation TBWA\THAILAND Bangkok, THAILAND
Production VISIONARY GROUP Bangkok, THAILAND

Credits

Name Company Position
Chris Garbutt TBWA\Worldwide Global Chief Creative Officer
Veradis Vinyaratn TBWA\Thailand Chief Creative Officer
Gigi Lee TBWA\ Malaysia Chief Creative Officer
Chanatthapol Tiensri TBWA\DAN Thailand Executive Creative Director
Pratchya Vilaipol TBWA\Thailand Creative Director
Nunticha Punpeng TBWA\Thailand Art Director
Panuntarat Chaipornkaew TBWA\Thailand Copywriter
Chinabun Sawattananond TBWA\Thailand Copywriter
Elissa Azizi TBWA\Thailand Copywriter
Chris Garbutt TBWA\Worldwide Copywriter
Veradis Vinyaratn TBWA\Thailand Copywriter
Chanatthapol Tiensri TBWA\DAN Thailand Copywriter
Gigi Lee TBWA\Malaysia Art Director
Pratchya Vilaipol TBWA\Thailand Art Director
See Yan TBWA\ Malaysia Designer
Mark Petersen TBWA\Thailand International Business Director
Pimruetai Akarawatsoonthorn TBWA\Thailand Account Director
Napasnan Thanakonrungwit TBWA\Thailand Senior Account Executive
Werawat Rangruktham TBWA\Thailand Agency Producer

Cultural/Context information for the jury

A big reminder that Big Mac has been around for more than 50 years and there’s nothing more original.

 1968 captured numbers of delicious moments.
 From science, music, movies, sports, to culture.
 At the exact same year, the way we hold burgers was revolutionized… through the lens of Big Mac.
 Today, those legendary moments turned into heritage that we carry with simply Big pride.
 And still counting on towards Bigger future.