| Title | POINTLESS BRINGS PROGRESS. DENTSU’S TRADE SHOW BOOTH AT SXSW2019 |
| Brand | DENTSU INC. |
| Product / Service | DENTSU’S TRADE SHOW BOOTH AT SXSW2019 |
| Category | E02. Small Scale Special Solutions |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yasuharu Sasaki | DENTSU INC. | Executive Creative Director |
| Mitsushi Abe | DENTSU INC. | Executive Creative Director |
| Tsudou Honda | DENTSU INC. | Creative Director |
| Yoshinaka Ono | DENTSU INC. | Art Director |
| Shota Ekuni | DENTSU INC. | Copywriter |
| Ayaka Okamoto | DENTSU INC. | Art Director |
| Maho Tada | Dentsu Creative X Inc. | Producer |
| Takuji Okamoto | DENTSU CREATIVE X INC. | Producer |
| Shotaro Matsumoto | DENTSU CREATIVE X INC. | Producer |
| Nozaki Atsushi | DENTSU CREATIVE X INC. | Production manager |
| Keita Asaoka | DENTSU CREATIVE X INC. | Designer |
| Makoto Akahane | DENTSU CREATIVE X INC. | Designer |
| Ryosuke Sone | DENTSU CREATIVE X INC. | Director |
| Lau N/A | LIKI inc. | Motion Director |
| Tetsuro Ishishi | LIKI inc. | Motion Director |
| MASAYUKI NODA | invisible designs lab. | Composer |
In 2019, we exhibited at the technology festival SXSW where we displayed several products that we created in collaboration with partner companies and universities. We undertook the total design work for all of the exhibition elements under the overarching main concept “Pointless Brings Progress (things of uncertain value will bring the future)”. This design was consistent and incorporated into all of the below elements: - DM: Designed so that it featured the displays on the front and showed dozens of combinations of two different shapes on the back. - LED display: Installed at the back of the booth, a movie was constantly played on the large-scale LED display. - Booth: The design of the explanation board, objects and t-shirts worn by the staff.