WATCH ME PROJECT

TitleWATCH ME PROJECT
BrandLINE TV
Product / ServiceLINE TV
CategoryE02. Small Scale Special Solutions
EntrantCJ WORX Bangkok, THAILAND
Idea Creation CJ WORX Bangkok, THAILAND
Media Placement SPORE Bangkok, THAILAND
PR SPORE Bangkok, THAILAND

Credits

Name Company Position
Saharath Sawadatikom CJ WORX Creative Director
Natkanate Ruengrujmethakul CJ WORX Creative Director
Saharath Sawadatikom CJ WORX Art Director
Natkanate Ruengrujmethakul CJ WORX Art Director
Perawich Charoenphan CJ WORX Art Director
Natkanate Ruengrujmethakul CJ WORX Copywriter
Supachai Pakdeesrisakda CJ WORX Copywriter
Benjawan Sengtee CJ WORX Project Manager
Chawana Keeratiyutamonkul CJ WORX General Manager
Jipattikal Panikbutr Spore Bangkok Director of Strategy and Business Solutions
Thanyalaks Santhadyont Spore Bangkok Strategic Planner
Khwanchanok Poochaiwattananon Spore Bangkok Associate Digital Media Planning Director
Thanakorn Sangchan Spore Bangkok Digital Media Planning Assistant
Nakareeya Duangvisut Spore Bangkok Communication manager
Anantana Lepaichit CJ WORX Account Director
Soravit Burited CJ WORX Account Manager
Jinn Powprapai CJ WORX Managing director & partner?
Sereephap Sourtanglai CJ WORX Video Editor
Thitima Muenharn Spore Bangkok Social Media Content Creator
Natchaphim Rattanasinnok Spore Bangkok Social Media Content Creator

Write a short summary of what happens in the ambient or digital execution or campaign.

WATCH ME Project, the new dimension to watch LINE TV on smartphones. We create cutting-edge gadgets such as Seasoning Set Phone Holder for those who enjoy watching mobile TV along with their meals. Neck Cushion Phone Holder for those who enjoy watching mobile TV anywhere and anytime. Fortune Lady Phone Holder for all shop owners who are on work time but eyes are yearnings for the mobile screen. Wash Basin Phone Holders for all homebodies who enjoy watching mobile TV while getting chores done. The gadgets have been given out more than 3,000 units among shops and vendors nationwide including restaurants, famous flea markets throughout the city such as the Or Tor Kor market, Train market, and Chatuchak market. Some are given out to household name celebrities along with the top tier trendsetting influencers to garner online reviews and have the stories be accessible to the public via social media.

Cultural/Context information for the jury

Thai people obsess to watch all the entertainment contents on smartphones while doing other activities regardless of the circumstances, place and time. We design gadgets that can blend into Thai’s watching mobile TV behavior such as Seasoning Set, which helps Thais enjoy their meal while watching shows. Neck Cushion, which enhances Thais to watch their programs anywhere they go. Fortune Lady, a lucky small statue, adapted her into a gadget that helps merchants to enjoy their dramas while they are on work time. Even Wash Basin, which helps Thai people to do their chores and also can enjoy contents.

Links

Website URL