Title | PAINTED BY PAINT |
Brand | AKZONOBEL |
Product / Service | DULUX PAINT |
Category | E03. Special Build |
Entrant | AKZONOBEL INDIA Mumbai, INDIA |
Idea Creation | TAPROOT DENTSU Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Santosh Padhi | Taproot Dentsu | Chief Creative Officer |
Jyoti Patil | Taproot Dentsu | Art Director |
Vijay Manure | Taproot Dentsu | Art Director |
Gauri Burma | Taproot Dentsu | Copy Supervisor |
Krishna Iyer | Taproot Dentsu | Editor |
Umesh Shrikhande | Taproot Dentsu | Chief Executive Officer |
Harjot Narang | Taproot Dentsu | President |
Abhinav Kaushik | Taproot Dentsu | Executive Vice President |
Geetika Prabhakar | Taproot Dentsu | Account Director |
Priyanka Banthia | Taproot Dentsu | Senior Account Executive |
Amol Jadhav | Shoot at Sight | Photographer |
Amol Jadhav | Shoot at Sight | Illustrator |
Shreyas Surve | Shoot at Sight | Photographer's Assistant |
Shreyas Surve | Shoot at Sight | Art Dept. |
Santosh Kamathkar | Shoot at Sight | Art Dept. |
Amol Jadhav | Shoot at Sight | Director |
Amol Jadhav | Shoot at Sight | Director Of Photography |
Kedar Phadke | Shoot at Sight | Director Of Photography |
Imtiaz Ali | Shoot at Sight | Executive Producer |
Raj Chheda | Shoot at Sight | Executive Producer |
Paras Mehta | N/A | Casting Coordinator |
We conducted an activation in art galleries and studios. We brought together every colour from the Dulux catalogue. And poured hundreds of litres of paint inside a 12-foot can. The can had a motor running through it, which released stream after stream of paint onto a canvas. What was born was art, created with hundreds of textures, patterns and shades. We brought this art closer to the public by turning it into print ads and posters.