| Title | EATREE PLATES |
| Brand | LIFULL |
| Product / Service | EATREE PLATES |
| Category | D02. Ambient Outdoor |
| Entrant | LIFULL Tokyo, JAPAN |
| Idea Creation | LIFULL Tokyo, JAPAN |
| Media Placement | LIFULL Tokyo, JAPAN |
| PR | LIFULL Tokyo, JAPAN |
| Production | LIFULL Tokyo, JAPAN |
| Additional Company | PEAK Tokyo, JAPAN |
| Additional Company 2 | ELLNIDO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kohei Kawasaki | LIFULL | Chief Creative Officer |
| Takahiro Miyake | LIFULL | Art Director |
| Mai Kaneda | Freelance | Copy Writer |
| Yongbom Seo | PEAK | Project Manager |
| Yosuke Takano | LIFULL | PR Director |
| Yoko Mori | LIFULL | Designer |
| Koji Tamura | Freelance | Chef |
| Hisaya Kato | ELNIDO | Creative Producer |
| Shuhei Nitta | LIFULL | Event Producer |
| Tetsushi Ueno | LIFULL | Planner |
| Yugo Izumida | LIFULL | Designer |
| Ai Ogura | LIFULL | Designer |
| Kyouichi Shibukawa | HOEDOWM | Film Producer |
| Kurando Furuya | HOEDOWM | Film Director |
| Ayano Yamanaka | HOEDOWM | Film Production Manager |
| Koichi Takagi | HOEDOWM | Director of Photography |
| Taiki Sakamaki | dadab | Film Director |
| Minjeong Kwak | dadab | Film Editor |
| Takashi Hara | dadab | Mixer |
| Yusuke Kuribayashi | AOI Pro. | Film Production Manager |
We launched a limited-time pop-up restaurant in the middle of a thinned tree forest and served a full-course dinner of thinned trees developed with Michelin-starred chef to raise awareness of the issue. And then, we offered the same experience also in Tokyo at LIFULL’s own restaurant to make opportunities for people to enjoy taking actions for the Sustainable Development Goals. Now we also make an e-commerce offering of selling poundcake which used thinned trees as 20% of its ingredients. They have become very popular and constantly sold out.