| Title | TOKYO SUSHI TRAIN |
| Brand | SUSHIRO GLOBAL HOLDINGS LTD. |
| Product / Service | BRAND |
| Category | D01. Standard Sites |
| Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Idea Creation | ADK MARKETING SOLUTIONS Tokyo, JAPAN |
| Idea Creation 2 | ADK Tokyo, JAPAN |
| Media Placement | ADK MARKETING SOLUTIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ken Matsuda | ADK Creative One Inc. | Group head |
| Ryo Hasegawa | ADK Creative One Inc. | Art Director |
| Takashi Mizuochi | ADK Creative One Inc. | Designer |
| Ichiro Yamada | ADK Creative One Inc. | Group head |
| Mako Abiru | ADK Creative One Inc. | Planner |
| Kou Shimizu | ADK Creative One Inc. | Web Director |
| Naoki Yasutake | ADK Marketing Solutions Inc. | Account Executive |
| Tatsuya Naoe | NOET PHOTO VISUALS | Photographer |
| Kan Wakai | VISIONARY VANGUARD | Photographer |
| Saya Morita | Re:KICHIN | Foodstylist |
| Chiaki Ishihara | ADK Creative One Inc. | Designer |
The Yamanote Line forms a loop around the center of Tokyo, serving some 60 million monthly passengers. By turning platform gates into sushi store counter seats, and trains into sushi-bearing conveyor belts, we made the world's largest kaiten-zushi (conveyor belt sushi) appear in Tokyo. The first of its kind in Japan, the combined advertising on trains and platform gates offered commuters a simulated sushi experience, in a grand attempt to entice their tastebuds.
Kaiten-zushi is one of Japan's national foods, beloved by people of all ages. Despite being Japan's top kaiten-zushi chain, Sushiro only has four stores in central Tokyo, and even these are not well known. Seeking to boost sales and make serious inroads in the capital, Sushiro urgently needed to raise its presence in Tokyo.