| Title | CELEBRATE MARRIAGE, REFUSE THE SLAUGHTER OF SHARKS |
| Brand | WILDAID |
| Product / Service | CHARITY |
| Category | C01. Animated Digital Screens |
| Entrant | I2MAGO Guangzhou, CHINA |
| Idea Creation | I2MAGO Guangzhou, CHINA |
| PR | I2MAGO Guangzhou, CHINA |
| Name | Company | Position |
|---|---|---|
| Weijun Lin | i2mago Guangzhou | Group Creative Director |
| Yan Jun Zhai | i2mago Guangzhou | Illustrator |
| Bin Shi | i2mago Guangzhou | Illustrator |
| Erika Zhang | i2mago Guangzhou | Illustrator |
| Alfred Ou | i2mago Guangzhou | Art Director |
| Kiro Zhang | i2mago Guangzhou | Art Director |
| Jim Lin | i2mago Guangzhou | Art Director |
| Jun Zhang | i2mago Guangzhou | Art Director |
| Ray Tang | i2mago Guangzhou | Animator |
| Genie Liu | i2mago Guangzhou | Animator |
| Tan Yuan | i2mago Guangzhou | Animator |
| Benny Li | i2mago Guangzhou | Graphic Designer |
| Alex Wang | i2mago Guangzhou | Copywriter |
| Ying Dai | i2mago Guangzhou | Copywriter |
| Cican Wang | i2mago Guangzhou | Video Editor |
| Ray Tang | i2mago Guangzhou | Video Editor |
| Genie Liu | i2mago Guangzhou | Video Editor |
| Tan Yuan | i2mago Guangzhou | Video Editor |
| Lulu Liu | i2mago Guangzhou | Customer Service |
| Qiwei Yu | i2mago Guangzhou | Technical Director |
| Hai Zhu | i2mago Guangzhou | Technical Director |
One-third of the sharks on the planet are facing extinction. More than 73 million sharks are killed each year for their fins. China is the world's largest consumer and trader of shark fins, and wedding banquets are the main market of shark fin consumption. In southern China, there has been a tradition of serving guests with shark fin soup at weddings. The celebrations of Chinese weddings are considered auspicious. We take inspiration from the tradition of choosing a lucky day from the Chinese calendar to get married.
The celebrations of Chinese weddings are considered auspicious. We take inspiration from the tradition of choosing a lucky day from the Chinese calendar to get married.