Title | HEALING JUNGLE |
Brand | HYUNDAI MARINE & FIRE INSURANCE |
Product / Service | HYUNDAI MARINE & FIRE INSURANCE |
Category | C02. Interactive Digital Screens |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | GOODLUCK Seoul, SOUTH KOREA |
Production 2 | TRUMAKUS Seoul, SOUTH KOREA |
Production 3 | ELIOT Seoul, SOUTH KOREA |
Production 4 | LINEHOLIC Seoul, SOUTH KOREA |
Additional Company | HYUNDAI MARINE & FIRE INSURANCE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jung-A Kim | Innocean Worldwide | Executive Creative Director |
Uy Sang Kim | Innocean Worldwide | Business Manager of Development Department |
Nari Moon | Innocean Worldwide | Art Director |
Doyu Yang | Innocean Worldwide | Copywriter |
Jaeeun Kim | Innocean Worldwide | Art Director |
Jiyon Rhim | Innocean Worldwide | Art Director |
Seonhwa Hwang | Innocean Worldwide | Creative Technologist |
Hye-dong Roh | Innocean Worldwide | Creative Technologist |
Sungwoo Kim | Innocean Worldwide | Creative Technologist |
Bae-Sung Kim | Innocean Worldwide | Agency Producer |
Jinwon Jake Choi | Innocean Worldwide | Translator |
Jin-hee Park | Innocean Worldwide | Account Executive |
Jung-Ae Kuk | Innocean Worldwide | Account Executive |
Hyun-Seok Seo | Innocean Worldwide | Account Executive |
La-Yoon Kim | Innocean Worldwide | Account Executive |
Dongha Kim | Trumakus | Director |
Dohyeon Kim | Trumakus | Director Of Photography |
Byeongjin Yang | Trumakus | Gaffer |
Woojong Kim | Goodluck | Executive Producer |
Jihoon Lee | Goodluck | Film Producer |
Jiuk Ko | Eliot | Editor |
Junhyoung Cho | Eliot | Colorist |
Namhee Kim | Eliot | Flame Artist |
Jeonghan Um | Eliot | Post Producer |
Wonwoo Lee | Audiolab | Sound Designer |
Inwoo Hwang | Audiovillage | Sound Studio Producer |
Han-Jun Jung | Lineholic Corp. | Producer |
We made use of empty walls of hospital the child patients face everyday, to create a digital interface called ‘Healing Jungle.’ Its purpose is to alleviate the children’s fears and the stresses caused from hospital’s gaunt environment, and to change those negative sentiments to fun entertaining space. - Interactive play wall detect children’s movements and touches via motion sensors placed on the top of the screen. - Eleven playable contents intended to help long-term patients, by providing exercises designed to help voluntary physical activities and mental wellness, as well as regular sleeping patterns. - Contents divided as daytime and nighttime, as per hospital daily routine – Day: Exercises and stretching activities / Night: Relaxing activities
65% of all children in Korea have been hospitalized during their childhood at least once. We focused on the fact that child patients have nothing to do except waiting for treatment inside the limited space of hospital. That’s the exact reason of the creation of Healing Jungle, the digital play wall. It was installed in two of the biggest children’s hospitals in Korea. ‘Healing Jungle’ is more than just a playground, in that it is a customized interactive play wall designed for patients to provide entertainments and aids for their treatment process. The contents, designed to aid child patients with physical stimulations and mental wellness, have been developed in consultations with pediatricians, nurses and rehabilitation professionals. The contents have been designed to help with the treatment process, as well as speeding up their health restoration.